human behaviour

But you are free …

Being told what to do can bring out the rebel in all of us.  But, there is a technique that can assist – the “but you are free” technique. Researchers asked people on the street to donate money to a cause and 10.0% contributed. However, when the researchers added the words “but you are free […]

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From uncertainty to certainty

Most of us are not good at not knowing.  We like sure things and guarantees.  And within the brain, a sense of uncertainty about the future creates generates a strong threat or ‘alert’ response in your limbic system. Your brain detects something is wrong, and your ability to focus on other issues diminishes. This is

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